Graphic design has never been more beautiful. Or important.
Life is by design.
Design is a funny thing. It tells a story through facts and figures. Sometimes we draw it, sometimes we use shapes, sometimes we use words. It’s all by design that something is designed.
Bit deep? Jess uses the full Adobe suite for design work. So that’s InDesign for print work, Illustrator for ident and brand work, and a mixture of the two plus Photoshop for digital work.
Brand is power.
Businesses rely on branding more than they may think. Your brand gives an instant first impression to your customers. It’s a badge of trust. A badge of your integrity at face value.
But it’s much more than a logo. Brand is the ident (the logo), fonts, colours, graphics, images, styles and tone of voice. It’s any visual representation of you. It is power.
Design is psychology.
Ever thought about why you bought that fillet on the menu or that bed from the brochure? Chances are, it’s because the designer had their sales psychology head on whilst creating the work.
Designing with psychology in mind takes a promo piece to the next level. It moves away from just using design rules to a place where placing elements results in cold hard cash.
When furthering my dog agility business, I needed a logo and help to develop a brand. I only gave Jess details on the colours I would prefer and what the brand should represent, but apart from that I was a little limited with my information. Jess came back to me with the first round of designs and I was so impressed, we already knew which one we would use from the first round! Further down the line I needed social header images and event graphics, all of which came back from Jess perfect the first time without any input from my end.