The Job.
Paul, MD at Grace & Favour, reached out in summer of 2019 to discuss a brand refresh and a website overhaul for the business. As deliverers of top-notch interiors, this project really required something that was visually beautiful.
We suggested starting with the brand and working from there. Paul agreed and after a brief pause, we commenced work in December 2019. We set out tweaking the idents to remain consistent with their original counterparts, but with a little bit of something extra.
In the end, it was just a typography change and a little alteration to the alignment. Of course, the stamp had the biggest change…
before
after
before
after
The Assets.
Paul asked for a couple of assets to be refreshed along with bringing the brand into line. One of the assets was a business card.
We went with using the secondary colour, the copper, on the business card to add a little something. Very simple, very strong, very Grace & Favour.
The Website.
And then we moved to the website. This build was a little different to a usual build, as we picked it up from another developer and worked with what we had…
We’d originally planned a Divi WordPress build, but instead we ended up sticking with the installed theme and just rebuilt the individual pages. We custom coded a decent chunk of the site to ensure that the whole experience was completely on-brand.
Seriously, the resulting site is beautiful to use…
The Result.
Grace & Favour now have ident options which fit the overall brand, associated assets which tie in effortlessly, and a website which really does put their best foot forward when it comes to converting prospects.
If you’re ever in need of commercial or residential interior design and fit-out, head to Grace & Favour and speak to Paul… we certainly will!
