The photography was shared with the main group headquarters in Italy, where it has since been used around the world in subsidiary campaigns. Images also featured in a double-page spread inside Farmers Weekly magazine in the UK, and on the lead generation landing pages, where it was paired with the video.
The video itself was used on the campaign landing page and also across social media on social adverts. A shorter, 15-second version was used for social advertising.
The campaign itself garnered good results, in line with the industry-leading Try It We Dare You campaign launched earlier in the same year.