The Speak Up Dogs team had a big vision, big plans and oodles of energy. But – they didn’t have a brand. Eager to get their business up and running, they got in touch and asked if we could help…
We commenced the design phase with little to go on and it soon became clear that the team really weren’t quite sure what they wanted, but they would definitely know when they saw it! After umpteen rounds of different idents, both the founders liked 2 opposite elements, a speech bubble graphic with strong sans serif type and a wagging tail on a script font.
Mixing the two was quite tricky, but we soon nailed it. The founders fell in love instantly: