The Brand Process.
It started with sketches, as it always does, and mind maps. The arrow symbol is deeply engrained in the bramarpla identity and I wanted to keep that, but give it a refresh.
Alongside the arrow, the name breakdown was crucial. bramarpla is the first three letters of branding, marketing and planning – but that was not clear in previous design iterations. It doesn’t need to be there every time, but in at least one ident per asset, the ‘explanation’ needed to be there.
I switched the font out to a bold-yet-soft family which portrays exactly the “bramarpla feeling” effortlessly. The arrow arms overlap at the point they converge, providing a layer of additional depth. The three colour blocks represent the three parts to bramarpla, the branding, the marketing and planning.
Switched sideways, the arrow graphic either points towards an area of interest, or it acts as a “greater-than” symbol, reflecting that what we do really is greater than just branding, marketing and planning.